Take It Easy
Creature comforts, hit the books, hold a candle to this.
The "comfort" industry is soaring as premillennium consumer demand turns the spotlight on health, happiness and above all, less stress. Entrepreneurs promoting relaxation and a chance to escape the daily grind are benefiting.
"The baby boom generation is in the high-stress years, juggling careers and mortgages and raising kids who are going off to college," says Jon Berry, editorial director of market research firm Roper Starch Worldwide. "Particularly in that group, there's a real need for de-stressors."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market