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Into Africa

Doing business in Africa isn't for the faint of heart--but it could offer big rewards.

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This story appears in the November 1998 issue of Entrepreneur. Subscribe »

For small-business owners, sub-Saharan Africa (SSA) presents the classic capitalist proposition: If you're willing to take huge risks, you could reap huge rewards.

According to the U.S. Department of Commerce, direct investment in this region by U.S. companies generated a 31 percent return in 1996. That compares to a 12 percent return in both Latin America and Europe.

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