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Wisdom Of Ages

Put another candle on the birthday cake.

This story appears in the November 1998 issue of Entrepreneur. Subscribe »

Boomers, shmoomers. So much attention is paid to the baby boom generation (yes, we plead guilty) that it's all too easy to overlook what is actually the fastest-growing population segment in the country: centenarians.

OK, so Americans 100 years old and older are still relatively few in number. Nonetheless, by 2005, it's projected that this unique population will venture past the 100,000 mark. Even more staggering, that number is projected to grow to 800,000-plus by 2050.

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