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One For The Books

Recording your family business history gives you credibility and clout.

This story appears in the November 1998 issue of Entrepreneur. Subscribe »

The book Brad Robinson published will never make The New York Times' bestseller list. Yet it stands high on his list of achievements because The Story of Robinson Rubber Products Company (self-

published) is a tribute to his parents, who started their business in a Minneapolis garage in 1932. That tribute was what Robinson was aiming for when he first started putting company memorabilia in accordion files in 1994.

For others who have written family business histories, the motivations to record the past vary. Companies most frequently use written histories to celebrate a milestone anniversary or the succession of leadership from one generation to another.

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