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Making Headlines

A step-by-step guide to getting your message heard.

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This story appears in the November 1998 issue of Entrepreneur. Subscribe »

Have all your attempts to grab the media's attention produced less-than-stellar results? The problem could be the messenger. Despite your best efforts, if you don't know the right way to approach the media, your pitches may be falling on deaf ears. And getting it right is important. After all, publicity can play an important supporting role in your advertising efforts and bring in business you wouldn't have otherwise had.

Here are a few key ways to grab--and keep--media attention:

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