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Cream of the Crop

When its dairy business was failing, this family went back to the drawing board

This story appears in the November 1998 issue of Entrepreneur. Subscribe »

On a family farm, perhaps more so than in other types of family businesses, everyone gets involved. That explains why Albert Straus returned home from college in 1977, armed with a degree in dairy science, anxious to help steer the family dairy business through harsh economic times.

Straus and his siblings had grown up on their parents' 660-acre dairy farm in the rolling hills of western Marin County, California, with their share of the chores and a love of the land. Now Straus was prepared to take his involvement in the family business to a whole new level.

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