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Hot Sellers

Try these tips to warm up cold prospects.

By
This story appears in the December 1998 issue of Business Start-Ups magazine.

Have you ever visited a Chinese restaurant with your family or a large group and ordered from the family-style menu? That's the one where you can choose two dishes from column A, two from column B and two from column C. Growing up in my family, every Sunday night meant dinner at the local Chinese restaurant. We always went home way too full--yet thoroughly satisfied.

Here's an approach to setting up a year-round sales and marketing strategy for your new business that follows a similarly satisfying principle--you choose tactics from the lists below: two from column A, two from column B and two from column C.

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