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What's the Best Day to Send E-Mail?

What's the best day to send e-mail?

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This story appears in the October 2006 issue of Entrepreneur. Subscribe »

Want to improve your e-mail open and click rates? Consider changing your broadcasting schedule. Simply sending your message out on a different day of the week could raise your recipients' response.

According to an eROI study of approximately 100 million marketing e-mail messages sent between January and March 2006, those received on Tuesday had the highest open rate (26.4 percent). Sunday was second best (25.9 per-cent). The worst day? Saturday, at 24.1 percent.

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