Make a Great First Impression You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads.
By Catherine Seda •
Opinions expressed by Entrepreneur contributors are their own.
How do you get prospects to read your online press releases? Sway subscribers to open your online newsletters? Stop shoppers from leaving your website immediately? You write a headline that attracts attention. If you want your audience to take action, you've got to give them a reason to read on.
A headline is the first line of copy. It can be the title of a press release, the subject line of an e-mail or the first few words on a web page. It shouldn't sell your product or service, but it should compel readers to read a little more.
It should also be set apart from the rest of your copy. A press release title or e-mail subject line seems obvious enough. The headline on a web page could be a different font, size or color than the rest of the supporting copy. Grab the attention of readers visually as well as emotionally.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In