Podcasting for Pennies

Need help starting your own podcasting?
This story appears in the October 2006 issue of Entrepreneur. Subscribe »
At a minimum cost of $40 per thousand downloads, podcast advertising gives companies a relatively inexpensive way to reach ultratargeted markets, according to, a service that helps businesses advertise on podcasts. Because podcasts usually appeal to narrow, topic- or geography-specific markets, podcasting helps advertisers reach hard-to-define audiences. offers free consultations to businesses considering this medium, and it will also help advertisers create and upload their spots. Still not sure? Go to the site to browse a directory of podcasts that are accepting advertising.
Edition: November 2016

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