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Podcasting for Pennies

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This story appears in the October 2006 issue of Entrepreneur. Subscribe »

At a minimum cost of $40 per thousand downloads, gives companies a relatively inexpensive way to reach ultratargeted , according to, a service that helps businesses advertise on . Because podcasts usually appeal to narrow, topic- or geography-specific markets, helps advertisers reach hard-to-define audiences. offers free consultations to businesses considering this medium, and it will also help advertisers create and upload their spots. Still not sure? Go to the site to browse a directory of podcasts that are accepting advertising.

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