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Podcasting for Pennies

Need help starting your own podcasting?

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This story appears in the October 2006 issue of Entrepreneur. Subscribe »

At a minimum cost of $40 per thousand downloads, gives companies a relatively inexpensive way to reach ultratargeted , according to Fruitcast.com, a service that helps businesses advertise on . Because podcasts usually appeal to narrow, topic- or geography-specific markets, helps advertisers reach hard-to-define audiences. Fruitcast.com offers free consultations to businesses considering this medium, and it will also help advertisers create and upload their spots. Still not sure? Go to the site to browse a directory of podcasts that are accepting advertising.

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