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If I'd Only Known...

What no one ever told me about running a business

This story appears in the December 1998 issue of Business Start-Ups magazine.

ownership is full of surprises. No matter how thoroughly you plan before launching your venture or how much previous business experience you have, something unexpected always crops up. These surprises are part of the fun and challenge of , many business owners say.

In the 10 years I've been writing about , I've been struck by how often seasoned entrepreneurs, remembering their start-up, say, "If I knew then what I know now, I would have done such-and-such differently." Wouldn't it be great, I thought, to share these lessons so other start-up business owners could avoid painful and costly surprises?

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