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Mix It Up

Thinking about diversifying your business? Here are some things to consider before adding to your company's offerings.

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This story appears in the October 2006 issue of Entrepreneur. Subscribe »

Patrick Crowe isn't your typical entrepreneur. He avoids business lunches and after-work business mixers. He usually leaves the office by 6 p.m., and he doesn't work on weekends.

When it comes to his 4-year-old company, Crowe isn't doing things the usual way, either. Over the past few years, Crowe's Minneapolis-based branding and marketing company, Kamper Brands, has launched software, real estate and mortgage divisions. The company now has 27 employees: The real estate, branding and software divisions employ 13, 10 and four people, respectively. Overall company sales surpassed $2 million last year.

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