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Calendar Girls

Friends' pregnancies give birth to a business idea for three entrepreneurs.

This story appears in the December 1998 issue of Business Start-Ups magazine.

When Julia Linden Frazier was working as a New York City graphic designer in 1986, she was surrounded by pregnant women. All her friends and co-workers were having children--and that got her to thinking about having a baby of her own.

But this "baby" would be different: not a child at all, but an educational tool for pregnant women. After hearing her friends talk about the size of the fetus in this week of pregnancy and its stage of development in that week, Frazier was struck with her great idea: Why not feature gestation information in a special calendar for pregnant women, so they could track their babies' development and know what to expect along the way?

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