Subscribe to Entrepreneur for $5
Subscribe

That's Entertainment

As thrill-seeking shoppers demand more bang for their buck, entrepreneurs are selling sizzle--and steak--like never before.

By
This story appears in the December 1998 issue of Entrepreneur. Subscribe »

No longer charmed by enticements like extended hours, easy credit and no-questions-asked returns, shoppers are demanding more from their retailers these days. Conditioned to expect excitement by big-bang movies, computer games and music videos, consumers crave intense, interactive, exciting shopping experiences.

Retailers call this hot new trend "entertailing," blending entertainment with tried-and-true retail merchandising techniques.

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to Entrepreneur.com for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.