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The Secret Ingredient to Restaurant Success

An expert reveals why some restaurants take off and others fall flat.

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This story appears in the October 2006 issue of Start Up.

Starting a may be a dream shared by many, but success is reserved for relatively few. According to Kep Sweeney, author of The New Restaurant Entrepreneur, about 90 percent of all independently owned fail within five years. But don't cast your dreams aside just yet. Sweeney, who boasts 20 years of experience in the restaurant industry as an banking analyst, restaurateur and chef, gave us some insight into how restaurateurs can beat the odds.

Entrepreneur: What makes a restaurant succeed?

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