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Go-It-Alone Businesses

Think your biz will never succeed if you go it alone? Think again.

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This story appears in the October 2006 issue of Start Up.

There's no time like the present to start a business. And according to Bruce Judson, senior faculty fellow at the Yale School of Management in New Haven, Connecticut, it's easier than ever to start a substantial business with your army of one. Judson, who wrote Go It Alone: The Secret to Building a Successful Business on Your Own--available at www.brucejudson.com--points to technology as the main reason people can do it so easily.

"Many easy-to-use services on the internet are designed for startup businesses," says Judson, an entrepreneur himself. Because so many services are relatively inexpensive and based on monthly fees, you can "leverage your talents and time in ways that were impossible before." Outsource what you can, and concentrate on what you do best.

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