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Word From the Wise

There's a lot to learn on the road to the top. Here, 5 highly successful entrepreneurs reveal what the journey has taught them.

This story appears in the October 2006 issue of Start Up.

Lesson 1: We're All in This Together

Doug Ducey

CEO & Chairman, Cold Stone Creamery


Before I came to Cold Stone Creamery, I worked in sales and marketing for Procter & Gamble. It was the ideal place to learn the right way to do just about anything in business. But the emphasis seemed to be on personal achievement. Success was all about me making it happen. When I came to Cold Stone, some of that thinking had to change.

Cold Stone Creamery was founded [by] Don and Susan Sutherland in Tempe, Arizona. When I joined the company, my job was to grow the popular local ice cream store into a franchise. The first franchisees taught me more than I could ever convey.

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