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Maternal Instinct

Mompreneurs have the skills it takes to raise kids--and new businesses.

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This story appears in the October 2006 issue of Start Up.

Are you a mom who dreams about starting your own business? There is a way to fulfill your entrepreneurial ambitions without sacrificing quality involvement with your family. Real-life mompreneurs say the secret to success is simple: Tap into the skills you've already developed as a mom. Here are some examples.

Mom Skill #1: Coming Up With Creative Solutions. After you've come up with your own ways of handling everything from diapering to feeding time, put some of those ideas to use in business. Jen Groover, 33, is a mother of 2-year-old twins and CEO of Jen Groover Productions, a $1 million conglomerate brand of products, many of which aim to make a mom's life easier. In a year and a half, she's launched two TV shows, a book, websites, a blog and several product lines. The first version of her patented Butler Bags--a line of highly organized handbags, gym bags and diaper bags--quickly sold out before the first shipment even left China.

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