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Maternal Instinct

Mompreneurs have the skills it takes to raise kids--and new businesses.

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This story appears in the October 2006 issue of Start Up.

Are you a mom who dreams about starting your own business? There is a way to fulfill your entrepreneurial ambitions without sacrificing quality involvement with your . Real-life mompreneurs say the secret to success is simple: Tap into the skills you've already developed as a mom. Here are some examples.

Mom Skill #1: Coming Up With Creative Solutions. After you've come up with your own ways of handling everything from diapering to feeding time, put some of those ideas to use in business. , 33, is a mother of 2-year-old twins and CEO of Jen Groover Productions, a $1 million conglomerate of products, many of which aim to make a mom's life easier. In a year and a half, she's launched two TV shows, a book, websites, a blog and several product lines. The first version of her patented Butler Bags--a line of highly organized handbags, gym bags and diaper bags--quickly sold out before the first shipment even left China.

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