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Under Cover

Sticks and stones may break your bones, but thanks to one entrepreneur, they can't hurt your gadgets.

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This story appears in the October 2006 issue of Start Up.

What: Thin, durable film covers to protect digital gadgets

Who: Phillip Chipping of ShieldZone

Where: Salt Lake City

When: Started in 2005

It all started for Phillip Chipping with a new watch. In early 2005, after receiving the watch for Christmas, Chipping began looking for something that would keep his brand-new gift looking brand-new for years to come. "I just didn't want it to get scratched," says Chipping, 30. Luckily, he stumbled upon a urethane film that had originally been developed to protect military helicopter blades. He got a sample and managed to cut out a crude shape to apply over his watch's crystal face. "It worked incredibly well," Chipping says.

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