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DOA

Advertising that's fatal.

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This story appears in the December 1998 issue of Entrepreneur. Subscribe »

There is life after death--for advertising campaigns, that is. Although arbiters of good taste may disagree, "The Advertising Graveyard" Web site is a funny, irreverent resurrection of marketing misfires. Consider it a guilty pleasure for those constantly wondering which sales pitches play--and, just as crucially, which ones do not--in today's marketplace.

Found at http://www.zeldman.com , "The Advertising Graveyard" features such dead-on-arrival spots as a "Plot Does Matter" advertisement for the upcoming Star Wars prequel, which spoofs this summer's monster Godzilla promotional push. (You know, the one that insisted size is what matters.)

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