Subscribe to Entrepreneur for $5


Advertising that's fatal.

This story appears in the December 1998 issue of Entrepreneur. Subscribe »

There is life after death--for advertising campaigns, that is. Although arbiters of good taste may disagree, "The Advertising Graveyard" Web site is a funny, irreverent resurrection of marketing misfires. Consider it a guilty pleasure for those constantly wondering which sales pitches play--and, just as crucially, which ones do not--in today's marketplace.

Found at , "The Advertising Graveyard" features such dead-on-arrival spots as a "Plot Does Matter" advertisement for the upcoming Star Wars prequel, which spoofs this summer's monster Godzilla promotional push. (You know, the one that insisted size is what matters.)

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.