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Joy To The World

Spreading good cheer not only makes you feel good, it improves your image.

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This story appears in the December 1998 issue of Entrepreneur. Subscribe »

As we enter the holiday season, there's a great need for courtesy and goodwill to flourish amidst the flurry of tinsel and "sale" signs. Running a business can be stressful--and that stress often increases in December. What makes matters worse is that you're not the only one feeling the holiday frenzy: Harried customers can be demanding, cranky and just plain rude.

So why, in the midst of all this pressure, should you make an effort to be courteous and kind? Several reasons come to mind:

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