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Barbecue franchisor cooks up an expansion plan.

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This story appears in the December 1998 issue of Entrepreneur. Subscribe »

"Mouth waterin,' " "finger lickin' " and "knee slappin' " are just a few of the ways Dallas-based Dickey's Barbecue Restaurants Inc. describes its down-home barbecue offerings. But the hot news is that this Texas favorite is blazing a trail through the nation in an expansion effort it hopes will persuade customers and franchisees to come and get it.

It's been 57 years since the first Dickey's Barbecue Pit opened in Dallas, but it wasn't until 1995 that president Roland Dickey and his brother, T.D. Dickey, brought franchising into the picture.

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