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Shop Talk

Here's your 'in' at the neighborhood mall.

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This story appears in the December 1998 issue of Entrepreneur. Subscribe »

What are the chances of achieving entrepreneurial success in a super mall? With the support of Chicago-based General Growth Properties Inc.'s franchise leasing program, you might be surprised.

General Growth aggressively markets its shopping centers not only to existing franchisees but also to prospective franchisees. In an effort to recruit entrepreneurial prospects, the company splits 50 percent of advertising costs with franchisors, places banners and brochures in vacant spaces at its centers, and hosts educational business opportunity seminars.

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