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'Tis the Season

Get into the holiday marketing spirit with these expert tips.

This story appears in the November 2006 issue of Entrepreneur. Subscribe »

There's no time like the holidays to actively reach out to your customers. To keep you up-to-date with holiday marketing trends and etiquette, Entrepreneur's editorial director, Rieva Lesonsky, spoke with Gail Goodman, CEO of Constant Contact, a Waltham, Massachusetts-based e-mail marketing service for small businesses, associations and nonprofits. Heed her advice, and you just might get what you were wishing for this holiday season.

Rieva Lesonsky: What marketing methods will consumers respond to best during the 2006 holiday season?

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