Searching for a Cause

Thanks to these siblings, a click of the mouse is meaningful for users and nonprofits alike.
Magazine Contributor
1 min read

This story appears in the November 2006 issue of Entrepreneur. Subscribe »

Imagine a company that uses technology to help power more than 20,000 nonprofits, charities, religious organizations and schools. That's the premise of GoodSearch, a Yahoo!-powered search engine that donates about 50 percent of gross revenue received from online advertisers to nonprofits nationwide. Just by searching the net via www.goodsearch.com, users raise money for their preselected organization. "Search engines generated $6 billion in revenue last year, and that's the revenue that we share with the nonprofits," says Ken Ramberg, 41, who launched the Los Angeles company last November with his sister, JJ, 35.

Blogs and message boards are abuzz with talk of GoodSearch, which makes it possible to view, in real time, the amount of money raised for individual organizations. Says Ramberg, "GoodSearch is really the perfect conversion of [using] technology to effortlessly help a wide variety of causes."

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur