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Rich Media for Your Website

Wow customers by adding rich media elements to your website.

This story appears in the November 2006 issue of Entrepreneur. Subscribe »

Now that most of your customers have broadband, your site should offer rich media features such as zoom, virtual e-catalogs and dynamic color-swatching. "It's basically a must-have for many retailers, especially those where touch and feel are critical to product conversion," says Sucharita Mulpuru, a senior analyst at Forrester Research in Cambridge, Massachusetts. "Anyone in this space who doesn't have features such as zoom and alternative views is seen as being really behind."

A host of companies offer low-cost tools that make it easy to add rich media to your site. Virtual Iris, for one, sells software for enhancing pictures, e-mails and websites with next-generation rich media elements. Prices range from free (for basic use of the company's website) to monthly licensing fees of several thousand dollars for downloadable enterprise desktop products.

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