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Bridge the Gap

Bringing your contacts together not only helps them--it helps you, too.

This story appears in the November 2006 issue of Entrepreneur. Subscribe »

When was the last time you brought together one of your prospects or clients and someone who could help their business or career in some way? Actually set up a meeting where both parties would benefit from the introduction? Not a bad idea for long-term gains for your business.

One of the first books to really inspire me about this idea is I Dare You! by William H. Danforth, founder of the Ralston Purina Co. One line in particular had a profound effect on me: "Catch a passion for helping others, and a richer life will come back to you."

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