Radio's New Wave
It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
Can you name the single medium that consistently reaches nearly 95 percent of all Americans over the age of 12? If you guessed radio, you're on the right track. No matter your target audience--whether it's college grads, ethnic Americans or working moms--radio is a smart way to reach it.
The average radio consumer listens more than 19 hours every week, according to Arbitron's 2006 report, "Radio Today." And while a massive amount of radio listening takes place in the home every weekday morning, nearly three-quarters of workday radio listening occurs away from home-whether in the car, at work or at the gym.
Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40
Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.
Not ready for an annual subscription?
Get 3 months free with code
Presented by zendesk