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Know Your Stuff

Are you sure your customer information is secure? If not, consider developing a data governance policy to lock info up tight.

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This story appears in the November 2006 issue of Entrepreneur. Subscribe »

A few years ago, Joe Colopy decided his company's way of storing information just didn't compute.

"We used to have what we called the 'dentist's office organizational system,' where each one of our customers had a manila folder, and we'd have order forms we printed out," says Colopy, co-founder of Bronto Software, a Durham, North Carolina, online e-mail marketing products company with annual revenue of $2.6 million. "We knew we had to look at our customer information and how we could manage [it] well so we could add people but not drive the system down."

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