Find Your Inspiration
Let your passion for a business idea lead to entrepreneurial success.
Do you have an idea for a product or service that will inspire other people? To have a successful business that survives long enough to make a real difference, you have to back up all that inspirational passion with some solid business sense. "You lay out a vision for the company, a mission and an explicit set of values--the kind of humane values that truly animate you if you're going to find a life of fulfillment and if your business is going to be successful and sustainable," says Mal Warwick, author of Values-Driven Business.
In fact, according to Warwick, it's your passion for your inspirational endeavor--be it a socially conscious clothing business or a service that brightens someone's day--that can be a weapon for navigating through the tough times. For Lydia Phillips, founder of Lydia Loungewear, a glamorous pajama manufacturing company in Sherman Oaks, California, it was love for a friend with cancer that motivated her to launch her business in 2003. During her friend's treatment, Phillips cheered her up by creating a fun and funky pair of pajamas for her, complete with feathers on the trim. Her friend loved the creation.
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