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Once tech-illiterate, this entrepreneur got on eBay--and got savvy fast.

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For someone who didn't even know how to turn on a computer several years ago, PowerSeller Steve Fliegman has come a long way. First, his son got him to buy a computer. Then in 2003, his son introduced him to eBay. A year later, Fliegman started an eBay Store called Internet Auctions Company, which is a Sanford and Son-type general store. "Anything I could sell, I did," says Fliegman, 50, who got his initial from his home and storage shed. "But I concentrated on the items that sold really well."

Though opening his Store was extremely simple, Fliegman encountered an initial learning curve with . "You have to get the equation right," he says. "In the beginning, I was doing a lot of sales, but margin wasn't there. It takes some experience to figure out the right products [to sell]." His eBay buying experience gave him a buyer's perspective, something Fliegman says is key to being a good seller.

Now focusing on and goggles, Fliegman also sells buyout inventory from businesses and items from estate sales. He started a second eBay Store in 2005 just for books. Projecting combined 2006 sales of $80,000 and toying with the ideas of a physical location and a third eBay Store for eyewear, Fliegman's future looks so bright, he might need a pair of his own shades.

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