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Listen up as top franchisees reveal how they got to where you want to be.

This story appears in the January 1999 issue of Entrepreneur. Subscribe »

Time well spent: John Trometer, John Gosik, Judy Gosik and Gus Trometer researched the market for a year before opening their muffin and bagel franchise.

Too often, the idea to start a business remains just that: an idea. Unless the right ingredients are in place, the important transition from idea to reality rarely occurs. But just what are those ingredients, those precise elements that can transform the average Joe into the next great franchisee?

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