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Out With The Old

How to keep employees happy throughout the coming year.

This story appears in the January 1999 issue of Entrepreneur. Subscribe »

The old rules--the ones you and even your parents grew up with--are no longer applicable when it comes to creating a company people want to work for. "We are well into a massive shift that is challenging everything we once knew about the workplace," says Roger Herman, a Greensboro, North Carolina, futurist who specializes in workplace issues.

This is partly because the downsizing epidemic shattered the bonds of company loyalty. When its cornerstone, the promise of a job for life, was broken by massive layoffs, workers knew the rules had changed. But other forces are in play, too. Global competition means every business, no matter where it is, has to operate smarter and with higher productivity.

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