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Mash Hit

Mashed potatoes, boot camp, chai tea.

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This story appears in the January 1999 issue of Entrepreneur. Subscribe »

It's nothing but spuds--and we don't mean McKenzie. As a result of America's love affair with mashed potatoes, there's a growing interest in treating spuds as a bona-fide main course. Entrepreneur Brent McClun, for one, expects his Lawrence, Kansas-based chain of Potato Mountain cafes to have expanded to four locations by the time you read this. "Potatoes are a comfort food," says McClun, 37, explaining the enthusiastic reactions of patrons to the 100-plus varieties of mashed potatoes offered by the fledgling (and franchising) Potato Mountain. There are mashed potatoes with chicken, pineapple, broccoli--even pepperoni pizza. Raves McClun, "Potatoes are for everybody."

Gimme 50 Pushups, NOW!

Why enlist when you've got a health club nearby? As unlikely as it sounds, exercise enthusiasts throughout the country are actually popularizing a style of fitness reminiscent of boot camp. Boot camp? We kid you not. Led by such authorities as Patrick "The Sarge" Avon, the author of Boot Camp: Be All You Used to Be (Fireside), so-called drill sergeant fitness puts participants through extreme workouts of crunches, push-ups and the like. Gee, sounds like fun.

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