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Gray Matters

Seniors to sway future trends.

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This story appears in the January 1999 issue of Entrepreneur. Subscribe »

Sure, baby boomers are aging--but that doesn't mean they'll be slowing down anytime soon (as consumers, anyway). Which leads to the obvious: You can bet the fads to come will have vintage appeal.

Hit The Road

What's bigger than a 45-foot recreational vehicle rolling down the highway? The anticipated sales of RVs, say the experts, and the trigger is the aging baby boom generation. Forty-four percent of RV buyers are age 55 or older--and the leading edge of the baby boom will hit that milestone in 2001. More fuel is provided by camping's strong appeal--67 percent of Americans say they plan to increase their participation in camping, according to the Recreational Vehicle Industry Association. RVs are the way to camp in comfort--and comfort becomes more important as aging bodies become less resilient.

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