Gray Matters
Seniors to sway future trends.
Sure, baby boomers are aging--but that doesn't mean they'll be slowing down anytime soon (as consumers, anyway). Which leads to the obvious: You can bet the fads to come will have vintage appeal.
Hit The Road
What's bigger than a 45-foot recreational vehicle rolling down the highway? The anticipated sales of RVs, say the experts, and the trigger is the aging baby boom generation. Forty-four percent of RV buyers are age 55 or older--and the leading edge of the baby boom will hit that milestone in 2001. More fuel is provided by camping's strong appeal--67 percent of Americans say they plan to increase their participation in camping, according to the Recreational Vehicle Industry Association. RVs are the way to camp in comfort--and comfort becomes more important as aging bodies become less resilient.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
-
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
-
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
-
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
-
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
-
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
-
The Paradox of Celebrity Tequila
-
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.
