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What's The Hot...

Affluence, upscale foods, monkeys.

This story appears in the January 1999 issue of Entrepreneur. Subscribe »

Animal: Monkey--It's a jungle out there, and monkeys will be taking center stage when it comes to toys and gifts in the year ahead. Watch out as primates like Curious George (whose debut movie starts production this month) swing into the retail market.

Color: Blue--Consumer interest in spa-oriented therapy has brought about a fascination with the color blue. Ranging from the palest aqua to the deepest cobalt, these cool shades promote the tranquility and cleanliness our hectic lifestyles so desperately need.

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