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Great X-pectations

Goodbye, slacker stereotypes; hello, Generation Entrepreneur.

This story appears in the January 1999 issue of Business Start-Ups magazine.

Isn't it ironic? For a generation once dismissed as slackers, grunged-out ne'er-do-wells and attention-challenged underachievers, today's young adults are turning out to be decidedly none of the above. Far from it, actually. Whether by necessity, personal initiative--or, most likely, a combination thereof--the twenty- and early-thirtysomethings who make up the bulk of so-called Generation X are proving themselves to be more entrepreneurial than anyone had ever anticipated.

Truth be told, Gen Xers are proving themselves to be more entrepreneurial than anyone, period.

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