Small Business Takes On IM
Instant messaging is gaining favor as a business tool.
Is e-mail the new snail mail? Some tech-savvy entrepreneurs think so. IM is growing up as an effective business tool. A variety of business-strength IM tools have reached the market, including AIM Pro from AOL and open source solutions like Wildfire from Jive Software. "We see IM adoption in younger, more technically savvy companies. People have realized it is a legitimate business tool," says Matt Tucker, CTO and co-founder of Jive.
There are benefits to moving from a consumer-oriented public IM service like Yahoo! Messenger or MSN Messenger to an industrial-strength version. "You get the ability to control [it] and have security around it, better features and a better experience," says Tucker. It's also a great way to make remote workers feel more connected to the main office. It's no surprise, then, that this technology is working its way into more creative business applications.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising