Inspired Minds Want To Know
Producing a prototype for less
Like most of us, Jorge Lahens has had several ideas for new products--but, he admits, "I never really did anything with them." Until he hit 30, that is. Tired of spending all his time working for someone else, the electrical engineer decided it was finally time to make a move. So when his brother came up with an idea for a pleasant-smelling tab to attach to pet collars, Lahens jumped on the idea.
From personal experience, the Union City, New Jersey, man had learned that having a "million-dollar idea" is only the first step in getting a product to market. As a new-product marketer myself, I've found that 10 percent of the work involved in developing a successful invention is coming up with a new idea; 40 percent is executing the idea so it will sell; and 50 percent is marketing the product. Lahens' efforts to "get the product right" demonstrate the hard work necessary to create a marketable product.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk

Entrepreneur Editors' Picks
-
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
-
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
-
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
-
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
-
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
-
The Paradox of Celebrity Tequila
-
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.