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Check Your Pulse

Tools to keep you on top of your company's reputation

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This story appears in the December 2006 issue of Entrepreneur. Subscribe »

Admit it. You've engaged in ego surfing, haven't you? You know you've looked up your personal or company name in a search engine to see what others are saying about you and your business. It's actually an important marketing practice. However, if you're only scanning the search engines, you're not as clued in to the consumer community as you could be. It's the bloggers you need to monitor.

The search engines show you all kinds of web documents that mention you and your business, such as directories, website pages and articles. Many of these mentions may be the result of your carefully constructed marketing efforts. These are great to see, but not too revealing.

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