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Boost Sales by 10 Percent

Grow your bottom line by pumping up individual sales.

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This story appears in the December 2006 issue of Entrepreneur. Subscribe »

Boosting sales by 10 percent may seem like a big challenge, but retail consultant Jon Schallert, president of The Schallert Group in Sorrento, Florida, says the secret is to tackle it one transaction at a time by raising the individual average transaction, or IAT.

For example, "A typical card [shop's IAT] is around $7 to $8. To get the 10 percent increase, you have to sell an additional 70 to 80 cents," Schallert explains. "Now it becomes manageable." To get that extra 10 percent, Schallert offers these tips.

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