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Got Motivation?

Be a business coach and help clients go for the goal.

This story appears in the January 1999 issue of Business Start-Ups magazine.

The old joke goes, "The trouble with the rat race is that even if you win, you're still a rat." So it's no wonder more and more fast-track executives, sick of spinning their wheels on the rodent track, are starting to seek out business coaches to help them get back to the basics and learn to enjoy more fulfilling professional and personal lives.

Business coaches synthesize the best concepts from business, , and sports to help individuals and teams of executives focus on finding and achieving their goals in life. Successful coaches push clients beyond what they could have done on their own, and provide the tools, support and structure needed to accomplish their dreams.

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