Subscribe to Entrepreneur for $5

Personalized Service Online

Avatars let your customers spread the word about you.

This story appears in the January 2007 issue of Entrepreneur. Subscribe »

Imagine someone wearing a T-shirt emblazoned with your company name--all day, every day--then sharing the shirt with thousands of friends. It might sound like a marketer's pipe dream, but with avatars--the little talking, animated characters representing users that are popping up all over the web--such dreams can come true.

Sean Ryan, founder of San Francisco based, is witnessing the trend firsthand with his online avatar service. "We're seeing interest from companies looking for cost-effective ways to reach out to consumers online," says Ryan, 38, who launched Meez in March 2006 and has raised more than $5.3 million in venture funding. "It's harder and harder to reach people under 30," he says, and avatars are one way to do just that.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK