Bling Your Business Cards

Just as your eyes are the windows to your soul, your business card reveals more about your business than just your contact information. "It's often someone's first contact with a brand," says Michael Schneider, president of Los Angeles based cohesive branding and web development agency Fluidesign. What can a transformation do for your brand? We found three entrepreneurs who went the extra mile and created business cards that truly reflect their businesses.

Kathryn Goetzke White switched her business cards from paper to recyclable plastic for her Annapolis, Maryland, marketing consulting company, Innovative Analysis. When she started a new division of the company in 2004 launching a mood-enhancing product line that includes lights, teas and scents--White decided to use the same recyclable, hard, clear plastic she used for product packaging for the new business's cards. She succeeded in reinforcing both businesses' images of creativity. "People feel it, look through it and say it truly is innovative," says White, 35. White named her new venture Mood-factory and developed another version of the plastic business cards. She projects 2007 sales of about $1.5 million.