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Will Text for Food

One hungry entrepreneur found his calling making it easier than ever to order takeout.

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This story appears in the January 2007 issue of Entrepreneur. Subscribe »

Americans can't live without their cell phones--and this dependency will likely get worse now that a simple text message can keep hunger pangs at bay. Noah N. Glass is the 25-year-old mastermind behind Gomobo.com, a service launched in New York City last May that enables customers to order food on the go by sending a one-digit text message to participating restaurants, including select Dunkin' Donuts and Subways. The service directly integrates with restaurants' point-of-sale systems and users' credit cards.

Both restaurant owners and customers applaud Glass' efforts--he's fielding calls from restaurants worldwide, and the average Gomobo.com order is 50 percent larger than orders placed at the restaurants. Meanwhile, Glass projects 2007 sales of

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