Subscribe to Entrepreneur for $5

Will Text for Food

One hungry entrepreneur found his calling making it easier than ever to order takeout.

This story appears in the January 2007 issue of Entrepreneur. Subscribe »

Americans can't live without their --and this dependency will likely get worse now that a simple text message can keep hunger pangs at bay. Noah N. is the 25-year-old mastermind behind, a service launched in last May that enables customers to order food on the go by sending a one-digit text message to participating , including select Dunkin' Donuts and Subways. The service directly integrates with restaurants' point-of-sale systems and users' credit cards.

Both owners and customers applaud Glass' efforts--he's fielding calls from restaurants worldwide, and the average order is 50 percent larger than orders placed at the restaurants. Meanwhile, Glass projects 2007 sales of

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks