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Ready for a Site Redesign?

Is one of your plans for the New Year to improve your website? Savvy e-tailers offer up their ideas for positive changes.

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This story appears in the January 2007 issue of Entrepreneur. Subscribe »

It's a new year--and that means it's time for resolutions. How about kicking off this year with a resolution to improve your website operations? That's just what these e-tailers are doing. Here's a sampling of key initiatives.

Resolution #1: Focus on the customer. "Improving the customer experience--from the customer's interaction with the website and customer service to order fulfillment--is what will retain a customer," says Jen Frazier, creative director and co-founder of ThinkGeek Inc., a Fairfax, Virginia, business that sells novelty products for "geeks" (such as programmers, engineers and students) via its website, www.thinkgeek.com. To accomplish annual sales of more than $20 million, Frazier will run informal listening labs in places such as the company office, coffee shops and the local college's student center.

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