Marketing Bootcamp

Ready for Search Engine Advertising?

This service provides a one-stop shop.
This story appears in the January 2007 issue of Entrepreneur. Subscribe »

Looking for a one-stop provider of search engine advertising programs? Check out Homestead Technologies' SearchLight service, which places ads for you on 20 different search engines, including, Google, MSN and Yahoo!. A consultant helps you select keywords, develop ad copy, manage your budget, and conduct ongoing evaluations of your keyword selection and optimization. SearchLight estimates that a do-it-yourself campaign takes 30 hours to implement, while its service takes less than an hour. Depending on your click level, prices range from $29.99 to $99.99 per month.

Edition: October 2016

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