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Go With The Flow

Topping the results page, structuring your site

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This story appears in the February 1999 issue of Business Start-Ups magazine.

You may know how to get users to your site, but do you know how to get them through your site? If not, they'll have a hard time finding what they're looking for.

Structuring your Web site sensibly from the start makes it easier to grow the site down the road. The challenge? To present a lot of information in a format simple enough for users to navigate.

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