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Playing With Fire

Getting all fired up (again)

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This story appears in the February 1999 issue of Business Start-Ups magazine.

What happened? You were fired up about your business during the early days. But now, after working ungodly long hours for weeks, months or even years, your passion is barely a flicker.

"You can only keep up the start-up pace for maybe a couple of years and then you're done," says Kevin Gross, 30, president and founder of Train Reinforce Inspire Inc. (TRI), a motivational training and consulting firm in Elmhurst, Illinois. "You emotionally either can't do it or you refuse to. You're just fried."

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