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Spinning Tales

Story time is back--and we're not kidding.

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This story appears in the March 1999 issue of Entrepreneur. Subscribe »

Every pie chart tells a story--unfortunately, it's usually an excruciatingly dull one. To keep your listeners from falling asleep, tell a story--of the narrative variety, that is.

"No matter how innovative your idea is, as an entrepreneur, you've got to be memorable to people," stresses Peter Giuliano, founder of Executive Communications Group (ECG), an international leadership and communications consulting firm in Englewood, New Jersey.

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