Subscribe to Entrepreneur for $5

Spinning Tales

Story time is back--and we're not kidding.

This story appears in the March 1999 issue of Entrepreneur. Subscribe »

Every pie chart tells a story--unfortunately, it's usually an excruciatingly dull one. To keep your listeners from falling asleep, tell a story--of the narrative variety, that is.

"No matter how innovative your idea is, as an entrepreneur, you've got to be memorable to people," stresses Peter Giuliano, founder of Executive Communications Group (ECG), an international leadership and communications consulting firm in Englewood, New Jersey.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Get 3 months free with code zendesk

Presented by Zendesk

Champions of Customer Service zendesk

Entrepreneur Editors' Picks